Job Description

Job Title: Associate Director CMI Dove SCL Innovation and Demand Generation Location: Hoboken, NJ Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided Background & Purpose of the Job Unilever Consumer & Markets Insight (CMI) mission is to provide inspiration and provocation to drive transformational growth . This means delivering insights, ideas and impact – and in a world that is changing at an accelerating pace of change. This pushes us to evolve how we innovate as a business, and be a future fit insights team. Dove is Unilever’s largest brand, valued at €6.5 billion Turnover, and is central to our Personal Care and Beauty & Wellbeing businesses. Over the past decade, Dove has grown consistently, driven by its strong purpose and commitment to superior care. As a trailblazer in the beauty industry, Dove has led the shift from toxic beauty ideals to a more inclusive form of beauty. North America, our largest region and heartland of Dove, represents a significant business, equally divided across Dove Bar and Dove Body Wash. This region is crucial to our success, and we have ambitious growth plans to expand our market share and penetration, premiumize the portfolio, be a leading brand in culture and future fitting the brand. This role is part of the Personal Care CMI team, leading CMI for innovation, engagement, equity and brand design for the Dove Skin Cleansing brand in North America. Role and Responsibilities Lead insights to drive short- and long-term strategies that help Dove achieve business goals and contribute to the brand’s ambitious growth plan. Own analysis and understanding of growing Dove’s brand equity and how it can lead to competitive growth. Play an integral role in the development of innovations and communications, including ensuring the core business is future fit for continued growth. Inspire development of the long-term innovation roadmap for Dove Skin Cleansing in North America, including seeking out pockets of growth based on NA-specific insights. Lead development of category growth drivers for North America and ensuring innovation plans align with the future of the category. Work closely with the rest of PC CMI and both design and deploy Marketing to create the social transformation for Dove Skin Cleansing in North America. Drive greater consumer connectivity and ‘deep, rich, emotional’ insights work to inspire stronger consumer engagement through innovation and marketing activities. Bring leading edge thinking, analysis and actions to marketing teams to unlock consistent competitive growth. Lead engaging programs that build the “consumer gut” of marketing teams. Bring expertise and best practice to enable unmissable communication development. Develop strong relationships across design marketing, R&D, CTI, creative agency, MMC, deploy/engagement marketing and performance in order to truly put the consumer voice at the heart of everything Dove does. What you’ll need to succeed You’re a born leader: You will need to lead from the front at times and from behind at others. At all times you will bring the consumer to the forefront for your team. You will need to leverage this understanding to strategically influence your key business partners. You love to lead change and experiment: You are excited to deliver the best CMI has to offer in the new organization model. You actively look for new and better ways to research, are comfortable piloting new tools and are excited to drive the adoption of AI tools within the organization. You are a strategic consultant: You are able to confidently advocate for your perspective on the business, adjust with new information, and strategically influence leadership. You are passionate about the digital and social evolution of consumer engagement, embracing this fast paced and changing world with a spirit of experimentation and constant learning, becoming an expert to the team on social culture, content & media. You love to win, and have fun doing it: You are passionate about winning in the marketplace and your understanding of the consumer and market will identify opportunities for growth for the business. You have passion for Dove and its purpose. You are fully operational to leading edge in all facets of consumer and market insights work both qual and quant, primary, syndicated, including agile innovation, digital marketing and media (i.e. brand strategy development, positioning/equity, innovation development, engagement). Requirements: 12+ years of experience in CMI/consumer research including in the US. Proven track record of using consumer insights to drive measurable action on the business. High levels of strategic influencing with leadership and senior stakeholders. Strong People Leader - direct and indirect reporting/ line manager. Effective storyteller and dot connector. #J-18808-Ljbffr Unilever France

Job Tags

Similar Jobs